"Beyonce-I Am… Sasha Fierce Promotion and release"
The singles from I Am… Sasha Fierce album "If I Were a Boy" and "Single Ladies (Put a Ring on It)" were initially targeted to radio on October 7, 2008; however, the singles were premiered on the following day on selected radio stations in the United States. On the same day, a video was released by Beyonce Knowles' record label Columbia, featuring footage on the making of the music videos to "If I Were a Boy" and "Single Ladies (Put a Ring on It)", and the photo shoot for the two singles and the album.
A deluxe edition of I Am… Sasha Fierce album, which contains bonus tracks, was released simultaneously with the standard version. Mathew Knowles held a listening party for the album in New York on October 22, 2008. Prior to the album's earliest release date, the entire album was premiered on November 11, 2008 through Knowles' MySpace account.
A Spanish-language interpretation of "If I Were A Boy" entitled "Si Yo Fuera un Chico", as well as "El Amor De Mi Vida", are the only confirmed tracks to be included on this issue. Until said full anthology is released, a DVD/CD EP called Above and Beyoncé: Dance Mixes was released on June 16.
To correspond with the double album release, Columbia Records created a teaser website for Sasha Fierce. The website features a contest where fans are given the chance to describe Beyoncé's alter ego, Sasha Fierce.There is also plans to release I Am... Sasha Fierce Platinum Edition which will include the original deluxe edition track listing however there will be 4 new songs including the "Ego" remix featuring Kanye West and the Billy Joel cover to "Honesty". A DVD will also be included in the Platinum Edition, with eight music videos recorded so far. The Beyonce-album cover was released on July 30
I Am... TourIn early October 2008, Billboard magazine announced that Knowles was embarking on a world wide tour to support her new album. The tour kicked off in Edmonton, Canada on March 26, 2009. The European leg of the tour started on April 26, 2009 in Zagreb, Croatia, and will end on June 9, 2009 in London, England the last of a string of sold out shows in the UK. For the third leg of the tour Beyonce travels through North America starting on June 21, 2009 in the first of two shows in New York City, USA and then finishes in August with a 4-day stint at the Encore Theater, at Encore Las Vegas on the Las Vegas Strip. After a short break she takes her tour to parts of Asia and Australia, starting on September 12, 2009 in Brisbane, Australia and finishing on September 24 in Perth, Australia. Knowles then returns to Europe (mainly England) to do few more shows. On November 15, 2009 a special concert will be held at the 02 Arena in London. This concert is sponsored by Cadbury's Trident chewing gum. The audience for this event will be made up entirely of competition winners.
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